Steve Jobs

 

 

I’ve been playing with the idea for this blog for a long time. But something about today made me start it: Steve Jobs is dead.

A couple of hours ago the news started surfacing online, and then we read this statement by Apple’s board of directors:

 

CUPERTINO, Calif. — We are deeply saddened to announce that Steve Jobs passed away today.
Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.

His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.

Steve Jobs, the ultimate man of Syntropy. The man who almost alone among the early computer enthusiasts, realized that the personal computer would one day change everything, then proceeded to effect this change by creating Apple and the first accessible, beautiful personal computer. The man who, years later, saved the same Apple from bankruptcy by heading it again, and leading it to become the world’s most profitable, and one of the most deeply impactful, companies in the world.  The man who had spent a lifetime removing friction, obstacles, and unnecessary complexity from our lives, while making us more productive, more connected, and yes – happier.

Each one of his major products: the Mac, the iPod, the iPhone, the iPad introduced new possibilities, allowed new forms of interaction, production, and enjoyment. Each one was followed by an outpouring of creative energies, business ventures, and competitors quick to copy his ideas.

Steve was also a man who understood the inevitable nature of entropy. He knew that our time on this earth is precious. He knew that what we do with it, with every second, is the only thing that mattered. In his Stanford Commencement Address, he famously told us:

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

So I’m following mine. I’ve wanted to start this blog for a very long time, and today – I did. And for that, along with everything else, I thank you Steve Jobs.