If one were in a simplistic mindset, one could look at the Facebook feed algorithm as the first case of AI gone rogue. This machine-learning algorithm was supposedly given the task of making sure we spend as much time on site as possible, and engage as much as possible. As a result it created the most addictive show on earth: the sight of our societies being torn apart by internal strife.
Facebook found the fault lines in each society and pounded on them. Unconscious of its actions but as intelligent as a vengeful God. We fed the fires with our fear and anger, but the incentive loop was in the background, optimizing, selecting, and highlighting the things that would most likely cause us to go crazy. We asked for engagement, and we got the highest form of engagement: war.
It is up to us now to wake up and realize how critical it is that the goals we set are aligned with our values. Facebook is a benign company that wants, I truly believe, nothing more than to make the world better. But it is playing with fire.
I think today they are beginning to realize that.
If a few years ago someone would have told me that the IEEE (Institute of Electrical and Electronics Engineers) would start an urgent discussion of the purpose of life and cite Aristotle, I may not have believed you. Now, thanks to rapid developments in AI, it has become a necessity:
We need to make sure that these technologies are aligned to humans in terms of our moral values and ethical principles. AI/AS have to behave in a way that is beneficial to people beyond reaching functional goals and addressing technical problems. This will allow for an elevated level of trust between humans and our technology that is needed for a fruitful pervasive use of AI/AS in our daily lives.
Eudaimonia, as elucidated by Aristotle, is a practice that defines human wellbeing as the highest virtue for a society. Translated roughly as “flourishing,” the benefits of eudaimonia begin by conscious contemplation, where ethical considerations help us define how we wish to live.
By aligning the creation of AI/AS with the values of its users and society we can prioritize the increase of human wellbeing as our metric for progress in the algorithmic age.
Ethically Aligned Design: A Vision for Prioritizing Human Wellbeing with Artificial Intelligence and Autonomous Systems